Is Your Salon Growing Fast Enough?
I have a little test for you. Let’s see if you pass. I’m going to ask you two questions about your business. If you can answer them both – you get an “A”. If you can answer only one – you get a “C”. And if you can’t answer either – then you get an
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What You Can Learn From McDonalds to Instantly “Super-size” Your Salon Profits.
Did you ever go into a McDonald’s restaurant and the person taking your order asked you if “You wanted to super-size your fries or coke?”. If its never happened to you – maybe you’ll remember going into a DeAngelo’s sub-shop and them asking you if you wanted to add “chips or a drink” after EVERY
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Your Receptionists Are Going to Hate Me for This!
Ok, before I get started, let me just state this: Your receptionists are going to hate me for what I’m about to share with you. But, guess what? That’s just too bad. Because I think I‘ve found something that will be very valuable to you going forward. Look, you and I both know that we
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The Growing Cost of Salon Marketing – The Old Way!
It’s been a while since my last blog post. But, it’s not because – I haven’t found anything new to report (there is always something new). It’s mainly because I’ve been “hip deep” in getting our new HairMax version out the door. It’s almost ready. And I have to tell you – it’s the best
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Cutting Through The Clutter!
I’m on my way to Dallas to attend a 3-day marketing conference (actually I’m writing this blog post from the plane) but I had an idea that I just wanted to share with you. Between you and I, I’d much rather be going to a philosophy retreat – but as we both know – we
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What is Your Salon’s Story?
I just recently finished an excellent book called “All Marketers Tell Stories” by Seth Godin. It was a quick read and the message inside was very potent. If you want to learn about how great marketing works – I highly recommend reading it. But for the rest of you, I’m going to give you the
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Why Getting Client Email Addresses is Such a Challenge?
Did you ever want to build a big list of client email addresses so that you could advertise for nothing? Imagine if you could just send out a simple email and you could fill up blank spots in your appointment book or promote a new service or product special. Wouldn’t that be great? Well, in
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The Cheapest and Best Advertising – Are You Using It!
If you ask any salon owner today “Where do most of your new clients come from?” without a doubt most will say “just word of mouth”. But if you ask the all-important question “What are you doing (today) to improve this Word of Mouth advertising?” all of a sudden the room gets real quiet. So today,
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Once You Do This – Your Stress Level Decreases!
It’s really amazing the level of STRESS people experience every day. You can actually hear it in the person’s voice (if you just listen for it). And judging by today’s fast-paced world – it doesn’t look like stress levels are going to subside any time soon either. That’s precisely why I decided to write today’s
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Real-Life Psychological Barriers to Salon Success!
I just returned from a 5-day conference on Human Psychology and I wanted to give you the “cliff-notes” version of the lessons that I learned. I have to tell you…it was mentally draining and sitting in a conference room from 9am to 7:30pm everyday… is enough to send a person to the loony bin. But,
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