The Money is in the…[fill in the blank]
The subject line is referring to a old adage that marketers have long believed to be true. When it comes to business (and that includes the salon business) the saying goes “The money is in the list”…meaning the client list.
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Why Client Photos Are Worth More Than a Thousand Words…
When potential new clients are looking for a change…from their existing salon…they often go to the Internet to do a little research. I mean, when you think about it, it’s the most anonymous way to see what you might be
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An Automated Marketing Robot for Your Salon
Chances are that you may have heard recently of a product called Demandforce. It is a widely publicized email marketing and appointment confirmation product retrofitted to work with salon software programs like HairMax. It also has some social media advantages
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Shined Shoes save lives…
At the end of last year, we lost one of our truly great leaders. That man was General Norman Schwarzkopf. You might remember that the General was the coalition leader during the nearly casualty-free Iraq war. Yup, the one all
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Nothing Matters to Your Success More Than This.
Remember when you started your salon? Remember the excitement, the enthusiasm, the “I can conquer the world” mentality that permeated your whole being? You were out there spreading the word. You were the new kid on the block. You were,
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New Client Retention Booster…
I hear it all the time. How can I get new clients to come back more often? I’m talking about for the second visit! It’s a problem that plagues almost ever salon owner and has for many years. Heck, I
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Your Strongest “Hidden” Obstacle Uncovered…
It’s early in 2013 and I want to talk to you about something a little different today. What I’m about to share with you can have a profound impact on not just your salon business…but all areas of your
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Why Facebook is a Total Waste of Time for Salons…
If you’re like most salon owners…you spent a good deal of time and effort on making “Social Media” sites like Facebook work in 2012. And I would guess that for the most part…it has been a total waste of time
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The 3 Questions to Ask Yourself for 2013 (and beyond)
Another year is quickly passing us by and the Mayans were definitely wrong (as predicted). So, I guess as a salon owner you should take the next few days to reflect on what you did right in 2012 and what
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The One Resource That You Can Never Get Back…
As we’re quickly heading into the end of the year…it got me to thinking about the one finite resource that we all equally have. That resource is time. Think about how you’re spending this precious commodity…as each day ticks by
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