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Steve Sampsons Blog

The Money is in the…[fill in the blank]

The subject line is referring to a old adage that marketers have long believed to be true.  When it comes to business (and that includes the salon business) the saying goes “The money is in the list”…meaning the client list. And with... 

March 27, 2013 | Read the story »

Why Client Photos Are Worth More Than a Thousand Words…

When potential new clients are looking for a change…from their existing salon…they often go to the Internet to do a little research.  I mean, when you think about it, it’s the most anonymous way to see what you might be missing out... 

March 24, 2013 | Read the story »

An Automated Marketing Robot for Your Salon

Chances are that you may have heard recently of a product called Demandforce.  It is a widely publicized email marketing and appointment confirmation product retrofitted to work with salon software programs like HairMax.  It also has some social media... 

March 22, 2013 | Read the story »

Shined Shoes save lives…

At the end of last year, we lost one of our truly great leaders.  That man was General Norman Schwarzkopf.  You might remember that the General was the coalition leader during the nearly casualty-free Iraq war.  Yup, the one all about oil…that... 

February 13, 2013 | Read the story »

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