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Steve Sampsons Blog

Why a Salon’s Website and Facebook Fanpage Are Not Nearly Enough…

Email marketing is still the most cost-effective way to communicate to your clients.  First off…it’s still virtually free.  I mean, even email marketing subscription sites like Constant Contact and Vertical Response are still very inexpensive in... 

January 24, 2012 | Read the story »

Why 90% of New Year’s Resolutions and Plans FAIL…

Ok, maybe that headline is a little harsh (and not all that motivating) but I think we can both say that it is a lot closer to truth than not.  In fact, I’m writing this blog post specifically one week after most people tip their glasses and express... 

January 9, 2012 | Read the story »

Don’t Make this Mistake in 2012…

Now that 2011 is coming to a close, I wanted to give you some fabulous advice that a brilliant marketer gave to me a few years back.  I truly hope that the New Year treats you well and you take a bit more time to relax and enjoy your families.  Life... 

December 23, 2011 | Read the story »

A Way to Instantly Increase Salon Profitability

I recently did a survey of 1217 salon owners and the results were pretty shocking.  When I say recently…I’m talking about November 2011.  One of the questions that I asked in the survey was sort of a throw away question.  In other words, I was... 

December 6, 2011 | Read the story »

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