Is Your Salon Remarkable?
I was reading a book over the weekend by one of the smartest marketing guys in America – Seth Godin. The book is called the “Purple Cow” and if you haven’t read it yet…you really should. Anyway, it got me to thinking about the salon industry (which often happens) and I wanted to share a
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Why Salon Owners Look at Marketing Exactly WRONG.
Most businesses fail. In fact, 50% of small businesses fail within the first year and 95% of businesses fail…within the first five years. Those are pretty staggering numbers when you think about it. Now for the salon industry, the numbers are definitely better…and I think the reason is because most salons are “owner-operated” service businesses.
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The Significant 7 for Successful Salon Owners
Ok, so you’re a salon owner. Maybe you got into this business because you were working for someone else for a period of time. Statistics say that this is probably true for you. You may have also thought that “just being a great hair stylist”…would make your business successful. Maybe it has…but the statistics don’t
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Is Groupon a Good Deal for Salons?
I’ve been fielding many calls recently from salon owners who are wondering whether “deal” sites like Groupon, Living Social, Buy With Me, Gilt City, etc are something that they should do. It’s sort of funny how the “mainstream” is just now picking up on these social media tools for businesses. I actually wrote about Groupon
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Why Being the Best in the World…Is Your Only Choice!
Our culture celebrates superstars. We reward the product or song or the business or the employee who is number #1. The rewards are heavily skewed…in fact it’s not uncommon that the top person gets 10 times more than the tenth person or 100 times more than the 100th person. Winners win big because the marketplace
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12 Things All Salons should be doing in 2011
Ok, we’re fast approaching the end of 2010, and many of you are now thinking about New Year’s resolutions for 2011. So, I’ve decided to come up with a list of 12 possible New Year’s resolutions for your salon business. Look, every year you need to do business BETTER than the previous year – otherwise
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What’s Your Salon’s Competitive Advantage?
I recently took a course on “What makes companies great?” and I came away with something that I really thought would apply to your business. It certainly applied to mine. So, here is the “cliff notes” version of what I learned in the course. If you’re in business, and you can’t identify a clear “competitive
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Is Your Salon Growing Fast Enough?
I have a little test for you. Let’s see if you pass. I’m going to ask you two questions about your business. If you can answer them both – you get an “A”. If you can answer only one – you get a “C”. And if you can’t answer either – then you get an
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What You Can Learn From McDonalds to Instantly “Super-size” Your Salon Profits.
Did you ever go into a McDonald’s restaurant and the person taking your order asked you if “You wanted to super-size your fries or coke?”. If its never happened to you – maybe you’ll remember going into a DeAngelo’s sub-shop and them asking you if you wanted to add “chips or a drink” after EVERY
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Your Receptionists Are Going to Hate Me for This!
Ok, before I get started, let me just state this: Your receptionists are going to hate me for what I’m about to share with you. But, guess what? That’s just too bad. Because I think I‘ve found something that will be very valuable to you going forward. Look, you and I both know that we
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