Becoming a Pro!
Ok, I’ve been getting a lot of requests for the reprinting of my “Becoming a Pro” post that I did last year. I read it over again…and it’s more appropriate this year than last year. For all you salon owners that need to send a message to staff members “from another voice”…feel free to send
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The Best Tip I Could Ever Give You On – Life!
This post is a little out of the ordinary but if you stick with it – you’ll learn a very valuable lesson near the end. But first, a little story… I was speaking with my 70-year old mother the other day and if you’ve ever called my office over the years – you may have
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When Automation BLINDS You From Reality!
This is not a post that you would expect to see from an automation junkie – but it’s probably more important than anything else I can tell you. When salon owners get computers, they often feel that all “manual” systems are inefficient and no longer work. And I’m here to tell you that – this
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Beware – Don’t Run Your Salon — Like an Ostrich!!
I remember, some time ago, I used to be one of those business owners that never kept track of the numbers. For me, it was always more exciting just tracking the bank account. I knew that if my bank account was going up – I was selling enough salon software. It didn’t matter why or
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A Can’t Miss Way To Resurrect Lost Clients!!
Even the best salons lose clients. It’s just a fact of life. The average salon will lose 20% of its client base over the next 12 months. Now, most of those “lost” clients will be replaced by “new” clients, however, that doesn’t mean that you should just wave the white flag and go home. Think
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Market Like A New Salon – Even When You’re Not!!
When salons first open their doors, they market aggressively using guerilla warfare to get new clients in the door. They may not know it – but they do it none the less. So, what is “guerilla warfare”? Well, if you look it up under Wikipedia it says the following: “the unconventional warfare and combat in
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Finally – A Retail Sales System That Works!!
I hear it all the time from frustrated salon owners “If only my staff could sell more retail products” or “Our retail numbers are low – if I could only get my staff to even talk to the clients about retail products, my numbers would be higher”. Well, guess what? This battle has been going
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The Tremendous Power of Social Media…
Our society is changing so rapidly that it’s hard to keep up sometimes. Now, often times it doesn’t necessarily change for the better. I mean how many “Reality TV” shows can our society watch before everybody’s mind turns to mush? I think we’re truly bumping up against the ceiling sometimes. But, every once and a
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A Simple Idea That Will Increase Walk-ins Every Week
I’m sure that you’ve heard the old saying “Real Estate is all about location, location, location”. And even in these trying times of a real estate collapse – the best locations have held up much better than the poor locations. Well, guess what? Most salons are actually paying premiums for salon locations and are not
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How 5 Little Words Can Make Your Front Desk Run Better.
I’m often amazed that an industry so “image conscious” could be shooting themselves in the foot before they even meet a potential client. Poor telephone skills can give your salon a terrible image and sometimes infuriate a new prospect before they even step foot in your door! Not only that – your current clients often call
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