A Simple Idea That Will Increase Walk-ins Every Week
I’m sure that you’ve heard the old saying “Real Estate is all about location, location, location”. And even in these trying times of a real estate collapse – the best locations have held up much better than the poor locations. Well, guess what? Most salons are actually paying premiums for salon locations and are not even scratching the surface of the actual benefits!
Let me ask you a question. When you rented your location, did the landlord sell you on the fact that “x” amount of cars passed by your spot every day? Or that “x” amount of people walked by your salon every day? Guess what? You are paying a premium for that location. So, wouldn’t it make sense to maximize the effectiveness of what that location brings?
Ok, that’s kind of an obvious answer. So let me give you a little idea that will definitely bring in more than a few new clients each and every week – that you would never have gotten otherwise. This is a good one because it’s cheap, effective, requires almost no effort to implement and can be done in just a few hours. You know – a busy salon owners dream. Here it is:
Think about all the distractions that a person has going on when they are driving a car (or even walking down the street for that matter). The human brain filters out “familiarity” with such precision that unless a person has a certain “want or desire” on their mind – everything around them just becomes white noise. So, in order to “get noticed”, it stands to reason that you need to stand out.
Well, if your sign is facing the street at a 90-degree angle and looks like all the other signs around you – what do you think the chances are that it’s going to get noticed? I would say pretty slim. But guess what? You are still paying a premium for that location. Does that make any sense? This is the way to maximize that value.
Make up a great sidewalk sign.
A sidewalk sign is a great, low-cost way to increase the amount of walk-ins that your salon gets EVERY WEEK. Think about it, how many times have you been walking down the street or driving by a location and a well crafted sidewalk sign has gotten your attention? I’m sure it’s too many times to count.
But here is a little trick. You need to get one where you can easily change the message every week. And you need to put a compelling headline on the sign to really maximize it’s value. For example: Don’t just put up a sign that says the name of the salon or the services that you offer. Put up a sign that gets their attention.
Maybe you are running a special this week on waxing. Put up a sign that says – New Client Special – 50% off Facial Waxing. Or maybe you are running a special on pedicures or even hair services. The key to making this work is to (1) target first-time clients only and (2) give them a reason to stop and try your salon out.
If you don’t have a sign in front of your business you’re letting hundreds if not thousands of potential client get away every single day. You would be shocked at how many people walk or drive past your business on any given day. You would be even more surprised, however, at how many people would actually stop and come in if they only knew what you had to offer.
There are many “sign” companies in your area that can supply your salon with a great sidewalk sign. How many clients are you letting get away every day? Why not just give them a call today and start the process.
Best regards, Steve Sampson
HairMax Salon Software is a product designed to be the best investment your salon has ever made. It is not only the easiest and most powerful salon management software on the market. It is from a company dedicated to becoming the ultimate VALUE source to the industry.
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