The Growing Cost of Salon Marketing – The Old Way!
It’s been a while since my last blog post. But, it’s not because – I haven’t found anything new to report (there is always something new). It’s mainly because I’ve been “hip deep” in getting our new HairMax version out the door. It’s almost ready. And I have to tell you – it’s the best
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Cutting Through The Clutter!
I’m on my way to Dallas to attend a 3-day marketing conference (actually I’m writing this blog post from the plane) but I had an idea that I just wanted to share with you. Between you and I, I’d much rather be going to a philosophy retreat – but as we both know – we
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What is Your Salon’s Story?
I just recently finished an excellent book called “All Marketers Tell Stories” by Seth Godin. It was a quick read and the message inside was very potent. If you want to learn about how great marketing works – I highly recommend reading it. But for the rest of you, I’m going to give you the
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Why Getting Client Email Addresses is Such a Challenge?
Did you ever want to build a big list of client email addresses so that you could advertise for nothing? Imagine if you could just send out a simple email and you could fill up blank spots in your appointment book or promote a new service or product special. Wouldn’t that be great? Well, in
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The Cheapest and Best Advertising – Are You Using It!
If you ask any salon owner today “Where do most of your new clients come from?” without a doubt most will say “just word of mouth”. But if you ask the all-important question “What are you doing (today) to improve this Word of Mouth advertising?” all of a sudden the room gets real quiet. So today,
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Once You Do This – Your Stress Level Decreases!
It’s really amazing the level of STRESS people experience every day. You can actually hear it in the person’s voice (if you just listen for it). And judging by today’s fast-paced world – it doesn’t look like stress levels are going to subside any time soon either. That’s precisely why I decided to write today’s
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Real-Life Psychological Barriers to Salon Success!
I just returned from a 5-day conference on Human Psychology and I wanted to give you the “cliff-notes” version of the lessons that I learned. I have to tell you…it was mentally draining and sitting in a conference room from 9am to 7:30pm everyday… is enough to send a person to the loony bin. But,
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Becoming a Pro!
Ok, I’ve been getting a lot of requests for the reprinting of my “Becoming a Pro” post that I did last year. I read it over again…and it’s more appropriate this year than last year. For all you salon owners that need to send a message to staff members “from another voice”…feel free to send
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The Best Tip I Could Ever Give You On – Life!
This post is a little out of the ordinary but if you stick with it – you’ll learn a very valuable lesson near the end. But first, a little story… I was speaking with my 70-year old mother the other day and if you’ve ever called my office over the years – you may have
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When Automation BLINDS You From Reality!
This is not a post that you would expect to see from an automation junkie – but it’s probably more important than anything else I can tell you. When salon owners get computers, they often feel that all “manual” systems are inefficient and no longer work. And I’m here to tell you that – this
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