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An Automated Marketing Robot for Your Salon

Chances are that you may have heard recently of a product called Demandforce.  It is a widely publicized email marketing and appointment confirmation product retrofitted to work with salon software programs like HairMax.  It also has some social media advantages and a pretty decent client reviews capability.  All in all, it’s a pretty good product.

In fact, over the last year, I have written about its advantages and disadvantages more than a few times (Feb/Mar 2012 newsletter click here to read).  And to its credit, salon owners have begrudgingly adopted it and have had fairly positive things to say about it overall.

What I mean by “begrudgingly” is that the cost is pretty high for what it actually gives you…to the tune of between $300-$400 per month.  And the problem for most salon owners is that once they start sending the “pretty emails” and texting appointment confirmations to their clients – it’s awfully hard to stop – because clients like it too.

I also have to say that I’m not a big fan of their “sales tactics” over the last year either.  On many occasions, salon owners have called me up asking about “meetings” or “demonstrations” that Demandforce setup claiming they were from HairMax.  These kinds of bait-and-switch tactics always hurt consumers.

On the Drawing Board

For the last 6 months, we’ve been hard at work on a new product called the “HairMax Marketing Concierge”.   This product is designed specifically for HairMax users to suit their automated marketing needs with far superior offerings than the current Demandforce system.

A One Way Ticket

The Demandforce product interfaces somewhat with HairMax to extract information but it doesn’t do a lot of things very well. And that’s mostly because the information flow only goes in one direction.

Being designed for multiple salon software programs and many different industries says “not specifically for you.”

Anyway, let me cut to the chase…

In April, I will be introducing a “beta-version” of our new HairMax “Marketing Concierge” program.  This program is a web-based program (like our online appointment book) that will give you everything Demandforce does…but with some very cool additions. It will have:

  1. Pretty “branded” emails (that you will be proud to send your clients)
  2. Text messaging for appointment confirmations
  3. A simple way to fill gaps in your daily schedule
  4. A great “automated” email marketing system that will re-activate lost clients, cross-sell services and retail in your salon, and remind clients to book their next appointment.

Those are just some of the things that this new program will have.

Essentially, it will be like having an automated marketing robot working for you 24-hours a day 7-days a week.  Plus, I will be writing all the email templates for you…so all you have to do is set it and forget it…its pretty exciting stuff.

Over the next 3 weeks, I will be looking for about 10 salons to test out the beta-version of this new HairMax “Marketing Concierge” program.  So, if you’re interested, drop me an email at ssampson@hairmaxsoftware.com.

Oh, and here is the best part that I forgot to mention.  The HairMax “Marketing Concierge” program will be about 1/3 the cost of Demandforce and it will be much better for your salon.  We will also have “bundled-pricing” available for salons that also use the HairMax Online Appointment Book.

So, be on the lookout!

P.S. This product can only help you if you have a great client email list.  If your salon doesn’t…click here to find out the fastest and best way I have ever found to get one.

As always, aim high…and dream even higher…

Steve Sampson

Comments

One Response to “An Automated Marketing Robot for Your Salon”

  1. Kelly White on March 25th, 2013 1:08 pm

    This sounds fabulous. Always aiming high and keeping salons at their best potential. Thank you Steve for making life a little easier. Kelly White/Body Sense Day Spa

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