Beware – Don’t Run Your Salon — Like an Ostrich!!

I remember, some time ago, I used to be one of those business owners that never kept track of the numbers. For me, it was always more exciting just tracking the bank account. I knew that if my bank account

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A Can’t Miss Way To Resurrect Lost Clients!!

Even the best salons lose clients. It’s just a fact of life. The average salon will lose 20% of its client base over the next 12 months. Now, most of those “lost” clients will be replaced by “new” clients, however,

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Market Like A New Salon – Even When You’re Not!!

When salons first open their doors, they market aggressively using guerilla warfare to get new clients in the door. They may not know it – but they do it none the less. So, what is “guerilla warfare”? Well, if you

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