Beware – Don’t Run Your Salon — Like an Ostrich!!

I remember, some time ago, I used to be one of those business owners that never kept track of the numbers. For me, it was always more exciting just tracking the bank account. I knew that if my bank account was going up – I was selling enough salon software. It didn’t matter why or

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A Can’t Miss Way To Resurrect Lost Clients!!

Even the best salons lose clients. It’s just a fact of life. The average salon will lose 20% of its client base over the next 12 months. Now, most of those “lost” clients will be replaced by “new” clients, however, that doesn’t mean that you should just wave the white flag and go home. Think

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Market Like A New Salon – Even When You’re Not!!

When salons first open their doors, they market aggressively using guerilla warfare to get new clients in the door. They may not know it – but they do it none the less. So, what is “guerilla warfare”? Well, if you look it up under Wikipedia it says the following: “the unconventional warfare and combat in

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