Finally A “No-Brainer” Referral System that Works

What is the cheapest and most effective way to get new clients into your salon? Getting client referrals from existing clients would be the obvious answer.  But, why don’t most salons get a steady stream of new clients every week from referrals?  If its the best way to get new clients…wouldn’t it stand to reason

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5 Salon Reports to Run Your Whole Business

Running the salon "better" and more profitably is the number one priority of most salon owners today.  The best way to improve your business is by using the tremendous tool that most of you already possess…HairMax.  Although HairMax contains over 75 reports, there are really five "key" reports that you should focus on going into the new year.  If you

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What is the Biggest Concern For Salons Going into 2009?

Well, the results are in from the poll that I took a few weeks ago.  And for all those salon owners that participated, I just wanted to say thanks.  Look, we’re all busy but if you can’t take the time to answer a "one-question" poll…you really need to ask yourself why.  As usual the Pareto principle was at work here, (20%

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How to Attract Affluent Clientele – Cheaply.

I want to talk to you about a little known method of advertising that targets more affluent clients.  Typically, the affluent client will spend more each year in your salon  (although this is not always the case). Salon owners are always trying to find new approaches when it comes to attracting these clients.  There is

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