The Best Tip I Could Ever Give You On – Life!
This post is a little out of the ordinary but if you stick with it – you’ll learn a very valuable lesson near the end. But first, a little story…
I was speaking with my 70-year old mother the other day and if you’ve ever called my office over the years – you may have spoken to her. She works part-time for my company and when the phones are a little crazy – she may pick up from time to time.
Well, on this day she was feeling a little down. In her mind, she thought the world was going to hell in a hand basket – and when I asked her what’s wrong. She started telling me about swine flu, and how President Obama was ruining the United States, and how the greedy Insurance companies were ripping everybody off. I think you get the picture.
Now, you have to understand – she is one of the nicest people in the world. But, a person’s reality is shaped by what they do (or don’t do). Anyway, when I tried to explain to her that she was watching too much television and listening to too much “talk radio” – she said something really profound (even though she really didn’t know it).
She said “Stephen, you isolate yourself from the rest of the world. You don’t watch television and you don’t listen to how bad it is out there. That’s just not normal!”. Just then, I had an ah-ha moment.
You see, we start out in life (as children) with very few worries. As the years pass, we start accumulating things. And that’s where the problems begin. We then think – if I could just get some money, all of my problems would be solved (and we think this because no one ever taught us what money really is all about).
We get a job and start the process of earning some money. Then we start buying things. Cars, houses, clothes we don’t need, etc. The more we get – the more complicated our lives become. We get into debt – and our stress rises. We think “if I could only get some more money”.
Then we watch TV and realize that we have to start saving for our retirement immediately – otherwise we’ll be out in the street when we get old! We start having kids and our life gets even more complicated. We work all-day and then go home and relieve our stress by watching “Mad Men” or “Grey’s Anatomy” or something else.
We get up the next day, and start all over again.
By the way, if you don’t already know, TV is designed to “program” your brain into thinking that you need all this stuff. Take it from me – you don’t. And the quicker you get away from having the television “relieve your stress” the better. Try it out for a few months – you won’t go back.
Then start by eliminating one stress issue a week. Your life will turn around pretty quickly. Oh, what is the lesson you ask?
Here it is. Don’t think of money as something that you need to get. Money is an effect of creating greater and greater value in the world. Really think about why your clients come to you. Don’t think about them as dollar signs.
Salon owners always want that “silver bullet” to get them over the top. They think “If I can just sell more retail to my clients or get them in here more often – everything would be great”. Wrong thinking!
Stop thinking about new ways to trick your clients into buying more or visiting more. Start treating each client as a person that is coming to you for help. Help them! And they will return and refer their friends if they believe in you!
Think about how you can add value to their life. You master that – and the money will follow. There’s really no secret to it.
Best Regards, Steve Sampson
HairMax Salon Software is a product designed to be the best investment your salon has ever made. It is not only the easiest and most powerful salon management software on the market. It is from a company dedicated to becoming the ultimate VALUE source to the industry.
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