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Salon Self Marketing That Works

Feeling a little lost over how to successfully self market your salon? Don’t worry, there are tons of ways stay on top of your marketing game and keep your current and new clients coming into the salon.

Dayna DeLaurentis, a senior esthetician with over 15 years experience dishes some secrets behind the successful marketing strategy at Exfole8 in an exclusive interview. She says that to maximize efforts both online and off, she tries to stay ahead of the curve by being up to speed with what’s trending in the industry. She aims to be a go-to for beauty tips, whether it’s in a social media post, email, or in the salon.

Keeping things updated in the salon is also key. Dayna changes up her window display and promotions every few weeks to keep passer bys enticed and to turn window shoppers into new clients. Her favorite piece of advice for other salon owners is to keep your content fresh and don’t be afraid to try new things.

Get the full story here :: Turning Window Shoppers Into Customers

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