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Five Day Marketing- Making A Move

The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business, is a book by Mark Scattefield is a great book that will help you grow business in your salon. His “secrets” to marketing are actually just dispelling the myths about it and showing how, like most things, good marketing just takes some hard work and dedication- and a few key strategies along the way.

First he proves that marketing isn’t necessarily costly in both time and money nor as confusing as many believe. He says the trick is to A. focus on a system of strategies rather then disjointed things and B. you need to build relationships first, and sales second. That means your marketing should be designed not just to sell, but to have some sort of communication with these people you want as customers first. To read more about the book AND see a great one week marketing event plan, go here!

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