Great post, but it’s important to remember that groupon is consistently found to be most effective in drawing in people that think the value of what they are purchasing is lower than the list price. This means it’s probably best to discount a higher ticket item (like a color) and try and lure the client into long term satisfaction with something cheaper, like a cut.

The Clout Smiths works extensively with salons and spas and one of the nominees for NAHA’s MBA Award this year even credits our book with making their social media strategy so strong. You can check out our series of free articles and the book here: http://www.cloutsmiths.com/the-book/

Thanks!
Chris