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Taking Hold Of The Holidays

The holiday season is a big time for retailers in particular, but it should also be a boon to your beauty business. If you want to take advantage of the holiday season, we’ve got the steps you need to take to do so.

First, you have to start early. Why is Christmas coming earlier and earlier? Well, it’s because more and more holiday shoppers are on a budget, and guess what, no one wants to splurge anymore- even during the holidays.

Start up-selling for gifts. Beauty products are the perfect gift for someone who is hard to shop for, so if you want make some stellar retail sales, make people realize how perfect your shampoos and such are! Plus, if you do a good job, they’re more likely to buy from you. When it comes to pricing, sinage is everything. People know what a sale is, but most aren’t calculating how good it is. Signs that promote sales are super effective at getting your clients to buy product.

Also, you can decorate and sell at the same time with holiday themed gift baskets- and while you’re at it, don’t over decorate. Decorating is good, but you don’t want to look tacky and detract customers.

For more tips on how to take advantage of your holidays, see here: 10 Holiday Profit Boosters

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