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Social Media Star

If you’re wondering how to get advertising and you don’t really have the budget for it look no further then your computer. Facebook, Linkedin, Twitter, Pinterest, WordPress, Yahoo, Reddit, Instagram, all of these are ways for you to market and advertise, and all at a minimal cost for you.

If you’re not using all the social media outlets you can to your advantage you really ought to be, but simply throwing pictures up on there isn’t enough. You need to know how to take advantage of these sites the right way. First, whatever you put up you have to have the viewer in mind. What does this mean? It means you have to put yourself in the mind of the customer and think about what they want to see and read about. Try to construct a “buyer persona”, this is a marketing term that basically means you need to build the persona or your target customer and post content they want to see or read.

Also, never react. If you get a bad review and you know it’s BS, reacting to it is the worst thing you can do. Either take time and respond professionally, which looks good to prospective customers, or don’t respond at all. For more tips on how to handle social media read here: Social Media= Free Advertising.

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