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Marketing Your Salon Business to Sustain Customers

For beauty professionals who have their own salon business, relying heavily on word of mouth marketing might make it hard to compete against salons using up to date marketing strategies. The whole ‘voucher’ idea like Groupon and Amazon Local can surely get you some new clients, but at the cost of marking down prices and unlikely return visits when the price goes back up.

So how do you drive the same amount of new customers who aren’t just bargain-hungry? Get in gear with the latest marketing techniques like social media. Any platform with visual content is essential to any salon business, because that is where you’ll be able to easily show off what your salon offers instead of just relying on people to spread the word. Facebook, Twitter, Pinterest, and even Google+ are all great for posting pictures, and don’t forget to optimize on the current “selfie” craze!

Read the full story here :: BLOG: Marketing your business to build a sustained customer base by PamperPad founder Haylee Benton

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