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Making New Customers: Marketing Tips From A Fellow Salon Owner

Dayna DeLaurentis, senior esthetician at Exfole8, a specialty spa in Chicago, recently revealed some of her spa’s tips for success to Salontoday.com.

As with all marketing, Dayna has a standard by which she measures success. For her, this success is defined by measuring how many people are interested in a promotion and then actually follow through with a purchase. This standard is often used by big companies as well, such as Starbucks, to determine effectiveness of both marketing and the sales people selling. Staying up to date on trends and new products is integral, says Dayna, “being educated and informed is key.” Also, keep your signage up-to-date and make it stand out, “I want my display and signage to pop!” That’s the way to draw in the window-shoppers.

Dayna also credits her spa’s success to their use of social media. Taking advantage of the press press sites like Facebook and Twitter provide to promote specials is an integral part of marketing in today’s world. And remember you can display your work on Pinterest and Instagram for free as well! For more on Dayna as well as more tips, follow the link below-

http://www.salontoday.com/news/salon-business/OWNER-PROFILE-A-Specialty-Spas-Secrets-to-Success-275141931.html

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