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Making Your Brand ‘Brandable’

Your brand is not what you say about you, it’s what your clients say about you. Therefore, you need to make sure you are creating a ‘brandable’ experience, which can be achieved by having a clear and consistent brand message to your clients. You must ask yourself if how you are appearing and making your clients feel is unique to them, or if it’s something they can get anywhere.

Salon industry leaders were asked how they ensure that they’re brand message is consistent and clear to all of their customers, and in return delivered some pretty powerful basic branding insights.

From creating the ultimate salon experience and carrying private label products, to ensuring that all of your social media account posts are consistent, everything they had to say makes total sense. They also added that ultimately, customer service and exceeding client expectations is what will really set your brand apart. What makes your salon stand out?

Get the full story here :: PERSPECTIVES: Industry Leaders Address Branding Basics

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