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Enhancing The Client Experience

As professionals, you need to make sure that every element of your client’s experience is enjoyable in order to achieve a successful business. It isn’t just about the quality of the service you provide, it starts way before that from the moment they visit your website or call to make an appointment.

Having an attractive website as well as a positive online reputation is crucial to your salon, and can influence the type of clientele you attract. In addition to its appearance, you should also make sure that it’s user friendly as well as SEO enhanced.

In the salon, it’s important to start with having good phone etiquette when scheduling and making sure clients aren’t playing the waiting game. One of the number one customer complaints about salons is that they had to wait too long. If you’re backed up, offer coffee or water and try to get them seated as quickly as possible.

After that it’s mostly up to you to deliver a quality experience, from your conversation skills, to actual professional beauty skills, but all of these aspects must be applied to ensure a positive client experience.

Get the full story here :: BUSINESS: The Client Journey

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HairMax Salon Software. 2 Haven Street, Suite #208 Reading, MA 01867, USA Phone: 1-800-424-7629